Wedding Fairs - Getting the most from them...

I recently had a stand at a huge wedding fair in Carlisle. It made me wonder, again, whether they are worthwhile, not just for the exhibitors but for visitors. How do you make sure they are worth the time and expense for anyone attending?

Exhibitors...

I try to make sure I have three key things at my stand...
1. Something engaging or interactive
2. A way of getting contact details
3. A memorable introduction or patter

I dont like to attack people to make them listen but would rather question them to see if I suit their needs. This time I had mini cupcakes from The Cake Workshop which was a great way of attracting attention and gave the visitors something to do while I let them know about my services. I also offered a prize draw which was a great way to get some details.

I find there are some lessons to be learnt from having unsuccessful stands. Being in the face of each wanderer can be off putting but just sitting behind the table isnt appealing either. There is a fine balance but it is all about reading your audience. Do they avoid eye contact and walk quickly? Then leave them alone. If they start to read and try to see what you are about, approach softly, like a deer in a forest! 

Making sure you get details is just good business sense. They receive so many contact details on the day, they may forget what you have to offer so why not send them a little message to remind them. Keep it friendly and only send one. 

Visitors...

You are going to be bombarded by each supplier, little idea and competition entry form! Be ready to just be honest with the suppliers you don't need help from. You might have already booked your photographer and that's ok. The supplier doesnt want to waste time trying to persuade you just as much as you dont want to waste time being persuaded! 

Gather contact details and maybe make a note of the ones you really liked on your way round. When you get home, discard any that you know arent needed or right for you. Its better than having a lot of bits around for no reason. 

If you are keen on any, get in touch ASAP as they might have had a lot of interest at the fair and if you need to book for a set date, dont miss out!

Also, send the fair organisors some feedback. If there was something you think could be improved or something that you noticed was poor, they need to know and you are the only ones who can really make a difference. 

So...

There is so much for everyone to think about for these events and they need to be worthwhile. Prepare, think and follow up. Good luck!